Capturing business requirements and incorporating the right features are two important aspects of
software development. But without the right UI and UX approach, even well-thought-out, feature-rich
products can fail. UX and UI design are key to making any software product successful. By partnering
with our UI/UX design services company, you can achieve perfect design solutions.
Our in-house team of creative UX/UI designers makes sure that every software product is designed
with the end-user in mind.
UI/UX design is an integral part of our software development process. We follow the latest design
principles to ensure that every user has a good time interacting with your products, with basic
intuition and minimum confusion.
Why You Must Invest in the Best UX/UI DESIGN Services
Have you ever used an app that was so confusing to use that you uninstalled it out of pure frustration? That is what happens when you do not dedicate some resources to proper UI/UX design from the get-go.
Oftentimes, app owners get a little carried away – the brilliance of their app idea
causes them to skip (or forget) the design phase and jump directly to development. Later, they
notice the low conversion rates and higher user dissatisfaction levels. They realise their mistake
and are forced to spend excessive amounts of money on fixing poor design or usability issues.
The focal purpose of developing an app is for it to be used by the intended audience. If
your user flows are not designed in accordance with the end users’ ease and expectations, your app
will be useless to both you and your audience.
Thus, it is extremely important that you invest in your app’s user experience and interface
design.
USER-CENTRED Design
GoodCore’s user interface and user experience design services place the utmost
importance on end users' needs.
Designing an app, whether for mobile or web, is a process that heavily relies on its
users. They are the stakeholders who will ultimately be interacting with the app. Hence, they are
our topmost priority.
When designing your app, we keep in mind how the user will experience the app and connect with
it. Each design is based on extensive user research and specifically tailored to fulfil end users'
needs.
Our skilled UX/UI designers come up with exceptionally user-centred designs, covering the following steps in the process:
User Profiling
The first step to successful user-centred design covers the
defining and studying of people who will be using the app, that is, the end users. It is
important to see users as individuals. We conduct a thorough study where our design team
performs extensive research to create accurate user personas for the app. This way, we will
be able to understand who we will be targeting the design towards.
We examine the target market’s demographic information, such as age, gender, marital status,
level of education, employment status, and income bracket, as these factors influence our
design decisions. This way, the target audience can be split into distinct groups. A
user-centred approach also takes into consideration what each user wants to use the app for,
that is, their end goal. This enables our UI/UX designers to come up with the most suitable
design that caters to all these groups.
Storyboarding and Scenario-Building
Next, our UX/UI designer will clearly define the app's flow so
that user interaction and navigation feel like a breeze.
Now that we know the different types of intended user groups, we create scenarios around
those users’ app usage. User scenarios give a brief or detailed overview of the different
circumstances and contexts that users can land in. We use low- or high-fidelity sketches to
illustrate how we intend to take the user through the app for each particular goal they want
to achieve via the app.
The purpose of these activities is to understand the app’s design from the perspective of
the end user. It helps the UI/UX designer realise what problems the user may run into when
using the app and optimise the design accordingly.
Use Cases
What are the different ways in which each task could be carried
out by a user? Is it possible that the user runs into a critical problem while navigating?
Does the app require certain troubleshooting measures?
Use cases are more detailed than storyboards and scenarios in that they specify each and
every minute action – such as clicking an OK button – that the user would perform on their
journey to achieving a particular goal.
For each goal that is to be completed, the user’s journey is broken down into
singular,
sequential steps. Alternative routes need to be thought out in case the user runs into a
problem mid-way. The app design progresses according to the level of ease with which the
user should be able to complete each of these steps.
Testing and Evaluation
This is the final and, perhaps, most critical step to
successfully achieving user-centred design. We must get useful feedback from the users and
utilise it to make the app even better.
After the design is finalised, our team of UI/UX designers builds the initial
prototype(s)
and presents it to end users for a test run. This step determines how successful we have
been throughout the design process. There is a possibility that we have made incorrect
assumptions about your target audience. Thus, we are ready to identify and correct any
faults that the users may face with our first attempt at the design.
Once the identified issues are fixed, we run test drives again. This happens
iteratively
until we have presented the perfect, most flawless design to your app’s users.
UX and UI Design for Mobile and Web Apps
Whether you are looking for a landing page designer for your website or someone who can come up with a creative design for your mobile app, we are here to cater to your distinctive requirements.
Mobile App Design
- Eye-catching, artistic design
- Intuitive navigation – super-learnable and memorable
- Specially tailored for small screen sizes
- Touch- and gesture-friendly
- Clean, clear, and clutter-free
Web App Design
- Well-structured layouts
- Engaging designs
- Highly responsive
- Mobile-friendly
- Efficient utilisation of a full-screen canvas
Looking for an app with a stunning UI/UX design?
Send us your project details and get a realistic cost estimate for your web or mobile app.
Get in touchHow We Do It
Being a highly proficient UI/UX design services company, we rely on a thorough design process that guarantees high-quality digital solutions that are easy to use and look fantastic!
Brainstorming Ideas
We conduct careful and thorough research on user behaviour and usage patterns. Have some ideas of your own, or some references for inspiration, perhaps – we can start there. If not, you can rely on our UX/UI design services for an original, artistic, and intuitive design for your product.
Wireframing and Prototyping
What starts out as a couple of rough sketches turns into detailed wireframes, which slowly evolve into a thorough, high-fidelity prototype intended to lay the foundation of your product's design.
Information Architecture
We realise the importance of figuring out your app's data flow from the user's perspective. Whether it is a mobile app or a web-based app, our UX/UI designers will style it for maximum navigational ease and efficiency. Without compromising on your business objectives, we make sure that the user doesn’t get lost in a maze of information!
Visual Aesthetics
From font styles and colour schemes to graphics and overall layout, we cover all the bases. Our design team makes sure that everything about the UI is absolutely stunning and pleasing to the eye, giving users an amazing experience.
Testing and Feedback
Design process complete? Not yet – our UX/UI design services have more to offer. We will thoroughly test the design, incorporate valuable feedback from the end-user, and make sure the final product is clearly laid out.
Our UX/UI designers work tirelessly to turn the initial rough sketches into magnificent end products, leaving users with a frictionless experience.
Trust our UI/UX design services company to deliver a detail-oriented, high-quality design incorporating the best design practices.
Our designs are
Aesthetic
Usable
Workable
Inclusive
Accessible
Our UI/UX design services company focuses on creating the best possible experience for your end users. We create apps that are not just aesthetically vogue but also user-friendly and practical. GoodCore's design process produces apps that offer maximal inclusivity and accessibility for people with disabilities.
Success Stories
Web-based SaaS application for Fortune 100 companies
When other vendors failed to comprehend their complex software design requirements, our client chose to partner with us to stabilise and rebuild their existing platform to accommodate their corporate users’ growing needs.
See Full Case Study
Bespoke web-based loan management system
We exchanged detailed notes with our client, dividing the project into two key modules and drawing up high-fidelity wireframes. We designed and developed a fully bespoke web portal to facilitate loan application and disbursement for local businesses impacted by COVID-19 under the UK government’s Bounce Back Loan Scheme (BBLS).
See Full Case Study
Highly user-friendly web portal for premier real estate agency
Catering to thousands of users today, the web portal that we built for OKAY.com had some tough UI requirements that we successfully met. To cater to our client’s exact needs, we delivered a well-optimised web app. Its top-notch UI/UX design is compatible across different versions of all major browsers.
See Full Case StudyWHAT OUR CLIENTS SAY
Viki Smith
General Manager, Printed Music Licensing Limited
The project management is brilliant. The team works in an incredibly efficient way, and their level of engagement is great.
Peter Treadwell
Operations Director, GC Business Finance
It's been a great joy working with the GoodCore team. Their support was key to making sure that our staff got the most out of the system that they built for us.
GoodCore resolved major issues with the first version of the product, leading to sustained growth for us. Their development skills are second to none!
David Walford
CEO, Echovision LLC
They built a complex tee time booking system that was deployed at UK golf clubs. They were extremely committed to making a successful product for us—and they did.
Jane Carter
Director, One Golf Network Ltd.
Their flexibility is one of our partnership’s highlights. If we need something from them, they
provide it as soon as possible. We can really rely on them.
Tim Eberhart
Chairman & CEO, SimpleFind
I was impressed by how receptive and communicative they are. The quality of the end product is
fantastic as well. It was excellent from start to finish.
Dr. Matthew Sauvage
MD, Creative Education Solutions Ltd
They developed a custom configuration system that lets customers design infrastructure products and generate quotes for these complex products.
Ramiel Rashidi
CEO, Bloomip, Inc.
Working with GoodCore was incredible. The team utilises their technical expertise and innovative spirit to produce high-quality results. I was happy across the board, from A to Z.
Mike Hayes
Founder, GolfCatch
We wanted to develop a web-based software for NHS patients. GoodCore demonstrated a clear
understanding of our needs from the outset.
Andrew Pemberton
MD, Cardinal Management Ltd.
I’ve spent the last decade building enterprise software for Real Estate organizations, and I’ve found GoodCore to be the most reliable when augmenting my team with outside resources.
Brendan Blumer
Founder, okay.com
GoodCore is a company that lives up to their name, (at least my interpretation of their name), they are a company that is Good to the Core, they have Good to the Core people working for them!
Jeff Willis
Founder, GPS For Money
GoodCore created a prototype and then a web platform for gathering information on biotechnology companies and offered valuable KPI’s for stakeholders.
Ben Ravin
Business Application Manager, Bioeconomy Corporation
They led a software development project for our complex domain name registration platform. The best possible architecture design made them a valuable partner.
Hasnul Hasan
CEO, MYNIC
GoodCore developed an order management application (web & mobile app) that streamlined several processes in our manufacturing operations.
Pervez Tufail
Chief Operating Officer, Tufail Chemical Industries
Frequently Asked Questions
However, if you already have a design in mind in the form of blueprints or wireframes, that’s great, you already have a head start! We can go through them together and discuss how to build your product further upon them.
The cost of UI and UX design services we provide varies depending on the technical, functional, and design-related complexities of your specific project. For an accurate estimation, drop us a message.
- User Profiling
- Storyboarding and Scenario-Building
- Defining Use Cases
- Evaluation of Design